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Logo Designing Steps

The logo designing process isn’t an exact science and there isn’t a set-in-stone way to go through it. Some designers add some steps (i.e. a client questionnaire before step 2) or spend longer/shorter periods of time of certain steps, but in the end, what’s important is that you find your own groove that works best for you, your client, and your team.​

  1. Research: understanding the company​

  2. Ideation: Creating a main idea​

  3. Concept development: How to present the idea​

  4. Concept refinement: Detailing the main idea​

  5. Concept presentation: showing your final concept for approval.​

  6. Execution: Usage guidelines & logo application​

  7. Logo expansion: looking at the bigger branding picture, beyond just the logo.​




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